NRF survey: 76% of consumers plan to celebrate Father’s Day

The results of the National Retail Federation’s 2022 Father’s Day spending survey, conducted by Prosper Insights & Analytics, notes that more than three-fourths of consumers are planning to celebrate the holiday and will spend an average of $171.79.

NRF surveys that retail professionals rely on to understand trends are ideal for educators to use with their students. Here are a few ideas on how to use the newest report in your classes:

• Ask students to predict what they think the top gift will be. Reveal what NRF found, and then discuss how retailers might use this information as they select products
• Provide examples of how to apply quality customer service skills as 76 percent of consumers plan to celebrate Father’s Day
• Have students work in teams to create a visual merchandising plan to drive sales for one of the gift categories
   

Also available now from NRF: Graduation gifting plans.

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