The team business competition provides undergraduates with real-world experience and up to $7,000 each.
For the 2026 NRF Foundation University Challenge, presented by Kohl's, teams were tasked with selecting one specific gifting time of the year to craft a strategic plan around, that expands Macy’s gifting presence year-round.
Pictured: Mihir Patel, Ashley Corona, Yasmine Karkouch (Columbia College Chicago), Ella Baird, Eva Sharma, Aahil Tharani, Vaneeza Walimohammad (The University of Texas at Austin), Angel-Maryann Ntenyi, LaTasia Burton, Natasha Sturdevant, Marcos Rodriguez (University of North Texas)
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