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The Retail Leaders of Tomorrow

The highest honor that the NRF Foundation can bestow upon a student features a top award of $25,000 and recognition as an emerging leader in retail.

NRF Foundation Next Generation Scholarship top 5 finalists announced

The 2026 NRF Foundation Next Generation Scholarship – the highest honor the NRF Foundation awards to undergraduate students – will be announced at the NRF Foundation Honors on January 11 in New York City.

Pictured: Top, left to right: Madison-Jade Bishop (Drexel University), Shayma Banks (Columbia College Chicago); Bottom, left to right: Sarah Starko (Babson College), Jacquelyn Dufner (University of Minnesota), Emme Serafino (Drexel University)

Meet the 2026 finalists

NRF Foundation Honors

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See past NRF Foundation Next Generation Scholarship semifinalists and learn how to apply.