Walker's Legacy and the NRF Foundation are excited to partner together to bring you Be An Innovator: Retail Entrepreneurship Program for University Students. This six-week program is designed to provide undergraduate women of color with the keys to success and knowledge to thrive as retail entrepreneurs.
This program, which starts Saturday, March 6, will provide a deeper exploration experience for students to both learn from a dedicated instructor and gain knowledge about starting and running a business alongside a national cohort.
Successful students will graduate from the program with a certificate of completion and a deep exposure to the principles of starting and running a successful retail business.
Applications are due Feb. 15.
Initial Start-up Considerations
Exploring the Life of Entrepreneurs – This module will cover key factors of success, important start-up considerations, addressing shortfalls, and essential components of a business plan.
This module will cover various types of retailers and the challenges and opportunities within the retail sector. The module is designed to aid students in understanding the retail ecosystem.
Marketing for Your Small Business
This module will cover consumer and organizational buying behavior, strategic marketing, product and brand management, pricing, and integrated marketing communications.
Technology for Your Small Business
This module will cover effective technology branding strategies, social networking, and technologies to streamline business processes.
Strategic Growth: Growing and Expanding Your Small Business
This module will cover the implications of organization growth, globalization, outsourcing, competition drivers, and increasing service requirements for start-ups and small businesses. Students will also explore the different opportunities for funding including venture capital, crowdfunding, and angel investors.
Presenting for Investors
This module will cover effective oral presentation delivery, communication with stakeholders, and presenting for investors. Students will also learn the benefits of and best strategies for pitch competitions.
Walker's Legacy is a growing global women in business collective founded to establish networks of empowerment and access for women of color in business.
The NRF Foundation provides the skills and resources needed for a life-changing career. As NRF's nonprofit 501(c)(3), we connect people to an industry that’s a great place to start and a great place to grow. Together we can help people build better lives and stronger communities.
Our NRF Foundation All Access connects retail professionals with the next generation of talent – you. You’ll discover the depth and breadth of career paths in the retail industry, increase your understanding of employment trends in the industry and build skills that are in-demand by employers.
We’ve got exclusive conversations with industry leaders – answering questions submitted by you. And with our online career fair, virtual store tours and mentoring opportunities, we’ll help you build networks with professionals at a wide variety of companies. Check it out and sign up here.